In a highly competitive online environment, simply attracting users to a website is not enough. A business's key goal is to convert visitors into customers, leads, or subscribers.
Traffic sources are the sites and services from which users navigate to your website (search engines like Google and Yandex, social networks, email platforms, and other web resources).
Search engine optimization (SEO) is an important aspect of online marketing and promotion as it helps businesses and websites rank higher on search engine results pages (SERPs).