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Website marketing audit and niche and competitor research are important steps in developing a successful online marketing strategy. These methods help companies understand their target audience, the competitive landscape, and identify opportunities for growth and improvement.
You will understand the strengths and weaknesses of your website and business as a whole, as well as key points in the niche.
You will better understand who your target audience is, learn how to improve your site so that visitors stay on your site.
You will receive a detailed work plan that your site needs to increase traffic and conversion.
We will help make your website truly high-quality, increase traffic and sales.
Businesses need market research to make informed decisions about their products, services, and overall strategy. Market research provides insight into customer needs, preferences, and behavior, as well as the competitive landscape and market trends. This information can help companies identify opportunities for growth and improvement, and make informed decisions about product development, marketing, and sales.
Market research is an essential component of business success. By providing valuable information about customer needs, behavior, and the competitive environment, market research helps companies make informed decisions about their products, services, and overall strategy.
A report listing the resource's weaknesses and recommendations for eliminating them
Competitor analysis summary with growth points for the site
Summary with recommendations for improving the resource to achieve the TOP in the niche
A report listing the resource's weaknesses and recommendations for eliminating them
Competitor analysis summary with growth points for the site
Summary with recommendations for improving the resource to achieve the TOP in the niche
For effective activity, it is necessary to understand the current situation, the results of the functioning of the existing tools, as well as the current activity of the site. A professionally conducted marketing audit of the website will help with this. This is a comprehensive and systematic analysis of the marketing strategy, the tools used, and the current activity of the site. The main task is to identify weaknesses and strengths, assess the effectiveness of the methods used to promote products and services, and determine the potential for optimization and further growth.
When is a website marketing audit necessary?
We recommend ordering a marketing audit in the following cases:
Marketing analysis and audit provide an opportunity to find optimal options for developing your own business.
It is necessary to order an external marketing audit of the site to understand the appearance of the site for external users, as well as the features of the resource’s interaction with the competitive environment. This service involves the implementation of a whole range of works that our team is ready to implement.
Analysis of the competitive environment
Marketing audit at this stage includes the following work:
It is important to ensure that all aspects are fully investigated to obtain an accurate picture of what is happening.
SEO analysis
Evaluation of optimization processes during the marketing audit is a mandatory condition. At this stage, we will perform the following operations:
Marketing research and site audit at this stage helps to eliminate a number of problems at the optimization level. With the right approach to recommendations for improvement, you can achieve a significant increase in positions in the search results.
User experience (UX/UI) evaluation
Marketing audit pays significant attention to user experience. Particular attention is paid to the following factors:
It is important that the marketing audit necessarily includes this stage, since it has a significant impact on the development of the site.
Internal marketing audit focuses on studying the internal processes and technical aspects of the site. They affect its conversion and performance. This direction also covers a large number of individual processes.
Technical SEO audit
Marketing audit at this stage includes the following types of activities:
We carefully check all important details to provide recommendations on how to eliminate vulnerabilities and improve the performance of your resource.
Analytics and data analysis
A rather important stage that marketing audit involves is analytics and data analysis. During its implementation, the following aspects are worked out:
In this way, you can detect several weak points of the site at once, paying special attention to their development to eliminate negative consequences.
Content rating
Another equally important stage that is included in the marketing audit of the site is the content assessment. This includes the following types of services:
A site with poorly optimized graphics will take a long time to load, and a lack of keywords will prevent users from finding the products and services they are interested in.
Conversion evaluation
For effective interaction, as well as for users to perform target actions, precise operation of individual functions is necessary. We offer the following operations:
Various possible aspects are taken into account to ensure maximum efficiency of the operations carried out.
We analyze and select keywords that will provide the maximum return on investment (ROI). Your site will be visible where it matters to your business.
We provide transparency in our decisions: from keyword selection to link management. Every action is aimed at growing your business.
All work is done openly and honestly. You always know how the development is going and receive regular reports on the work done.
We value teamwork and mutual understanding. A successful website is the result of cooperation between specialists and you as a customer.
We strive for perfection in every project. Every detail is important to us so that your website becomes an effective tool for growth.
We offer a marketing audit of the site, the price of which will be acceptable for your business. Not being a studio, but acting as a cohesive studio, we offer clients a loyal pricing policy and the opportunity to form individual terms of cooperation. The final cost is determined by the following factors:
However, we are always ready to discuss individual terms of interaction, including the cost of services, and find a solution that suits all parties. We do everything possible to ensure that the price of our work is acceptable for your business.
Legion-Web is a team of individual specialists, united by years of close cooperation. We perform marketing audits taking into account all modern requirements, as we have the ability to track rapid changes in trends. Each member of our team is a specialist in a certain field with extensive experience and constant improvement of skills and knowledge. This ensures the rapid implementation of even complex projects, eliminating delays and downtime in the operation of your site. Order a marketing audit from professionals and get a quick and accurate result in the form of a detailed report and recommendations for making changes with the possibility of further maintenance.
