SEO audit: diagnostics and improvement of website positions
SEO audit is the first step to effective promotion. It allows you to identify errors that prevent a site from occupying high positions in search results and find new growth points.
SEO website audit
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Technical audit
Technical SEO audit of 250 points. We use Yandex Webmaster Google Search Console.
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Spot SEO audit of commercial factors
Checking what a site needs to have to increase trust in it according to the standards of commercial factors in Yandex and Google.
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E-E-A-T factors audit
EEAT - experience, expertise, authority, credibility/trust. Experience - we evaluate how experienced the company is.
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SEO audit
We evaluate outgoing external links, meta tags, content, pagination, sitemap file, and page optimization quality.
SEO website audit: analysis for growth and promotion
SEO audit is a comprehensive analysis of a website that allows identifying errors and growth points to improve positions in search engines. It includes checking technical parameters, content, structure and link profile.
It is necessary to conduct SEO audit regularly in order to promptly eliminate problems and improve the efficiency of the site. The better the resource is optimized, the higher its chances of taking leading positions in search engines.
Results
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Report
A report listing the resource's weaknesses and recommendations for eliminating them
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Summary
Competitor analysis summary with growth points for the site
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Conclusion
Summary with recommendations for improving the resource to achieve the TOP in the niche
01
Report
A report listing the resource's weaknesses and recommendations for eliminating them
02
Summary
Competitor analysis summary with growth points for the site
03
Conclusion
Summary with recommendations for improving the resource to achieve the TOP in the niche
SEO audit
To assess the current state of the site, an SEO audit is carried out. This is a comprehensive analysis of the existing web resource, designed to determine its compliance with the requirements set by search engines. The purpose of its implementation is to find errors that can affect the site’s position in the search results for certain queries. SEO site audit additionally determines the resource areas that can be improved to obtain better results. The service covers technical aspects, content, usability, structural features of the site, work with internal and external links, mobile version and other areas.
What kind of work does a website SEO audit include?
A comprehensive SEO audit covers various types of work, the main objective of which is to identify and eliminate errors that worsen the site’s position in search results. By contacting Legion-Web, you get the opportunity to order all the necessary services in one place. As a team of specialists, we will quickly complete all the work, identifying vulnerabilities and indicating them. With further cooperation, we will easily eliminate the problems revealed by the SEO audit. However, it is necessary to take into account that a thorough check of the site affects various aspects.
Audit of technical components
Technical SEO website audit covers relevant aspects of website operation and is aimed at detecting and eliminating errors in this area. Our specialists check the following aspects:
- Checking page indexing and starting the process. Sometimes, due to carelessness or other reasons, a page is not sent for indexing. Accordingly, search engines do not see it, which negatively affects the entire site.
- Analysis of website loading speed (Core Web Vitals) as an important parameter influencing the resource’s position in search results and behavioral factors.
- Testing mobile adaptability and operational features of this area.
- Search for broken links, duplicate pages, redirects. The presence of such problems can create a significant negative impact on other pages that do not have problems.
- Detailed analysis of URL structure and meta tags, their correct placement and compliance with pages.
Technical SEO audit is an important part of all work and can have a significant impact on the further development of the site. It is important to pay special attention to this stage, since it has a significant impact on the site’s position in search results.
Content analysis
SEO audit also includes professional work with content as one of the main factors of resource promotion. Particular attention is paid to the following factors:
- Checking the uniqueness of text content. Over time, it can decrease until it reaches zero.
- Analysis of the semantic core, key queries and the correctness of their distribution across pages.
- Evaluation of the quality and structure of content, the presence of headings, lists, additional multimedia.
A professional SEO audit covers even seemingly insignificant aspects that can have a significant impact on your website’s ranking.
Analysis of external factors
A comprehensive SEO audit of a website involves a significant amount of work with various external factors. They can also affect the position of your resource in search results, so you should not ignore them. Specialists pay special attention to the following factors:
- A thorough analysis of competitors in your niche to find possible options for further development and avoid mistakes.
- Evaluation of the quality of external links, in particular the sources of their placement.
- Checking your link profile for toxic links that can damage your site’s reputation and lower its ranking.
When performing SEO audits, we pay sufficient attention to external factors to eliminate any negative consequences of links placed on third-party resources.
SEO audit results in numbers
SEO visibility increased from 30% to 85% through keyword optimization 85%
Website conversion increased from 30% to 95% due to improved UX/UI 95%
Content strategy effectiveness increased from 55% to 75% after comprehensive audit 75%
Optimization of the structure of navigation convenience from 45% to 82% 82%
The share of organic traffic increased from to 90% thanks to SEO audit 90%
Optimization of the structure increased the convenience of site navigation from 45% to 89% 89%
Usability and behavioral factors
Special attention during the SEO audit of the site is paid to usability and user behavioral factors. This is important not only for increasing positions in the search results, but also for maintaining the achieved results. This area involves the following work:
- Checking the ease of navigation through the resource in various situations, ease of performing the target action.
- Analysis of user paths, possible ways to optimize the search process for the required pages.
- Testing design and its impact on user conversion.
Behavioural factors and comfort of using the site are among the main parameters that influence positions in search results. It is important to pay sufficient attention to these areas.
Local SEO
Local level SEO audit is carried out when necessary. It includes several types of work:
- Analyzing data in Google Business Profile.
- Checking local keywords.
Typically, this stage is ordered by owners of small and medium-sized businesses with limited localization.
Cost of SEO website audit
You can order an SEO audit from us, the price of which will be acceptable for your business. Unlike studios, we are a close-knit team of individual specialists. This gives us the opportunity to offer loyal and flexible prices for services, to develop individual solutions for cooperation.
The final price is determined by the following factors:
- The size of the site, in particular the number of its pages.
- The structure of the resource, the complexity of the relationship between pages and sections.
- The scope of work carried out.
We do everything to provide professional services, including SEO audit, at an affordable price. Thus, you get high-quality execution of tasks with a relatively small burden on the budget.
The main principles of our work
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Keywords that bring results
We analyze and select keywords that will provide the maximum return on investment (ROI). Your site will be visible where it matters to your business.
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Visibility of your site in search
We provide transparency in our decisions: from keyword selection to link management. Every action is aimed at growing your business.
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Transparency of processes
All work is done openly and honestly. You always know how the development is going and receive regular reports on the work done.
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People are the most important thing
We value teamwork and mutual understanding. A successful website is the result of cooperation between specialists and you as a customer.
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Achieving the perfect result
We strive for perfection in every project. Every detail is important to us so that your website becomes an effective tool for growth.
What results does a website SEO audit provide?
Professional SEO audit conducted by our team gives the following results:
- A detailed list of errors and problems that need to be corrected to improve the site’s performance, as well as possible ways to eliminate them.
- Recommendations for improving the technical condition of the site, speeding up its loading and solving other problematic situations.
- Preparing a content work plan, including selecting keywords for pages.
- Develop a common understanding of ways to improve search engine visibility.
- Detailed assessment of competitors in the niche and preparation of an effective promotion strategy.
Correct use of SEO audit results gives in the long term growth of organic traffic, improvement of positions in search results. With the correct work of managers, as well as a loyal approach to the audience, this has a positive effect on the number of conversions, which is the main goal.
However, positive results from SEO audit can be expected only in case of effective work with the received recommendations. It is important not only to receive the results, but also to take appropriate actions to eliminate the problems.
Why do people order SEO audit from Legion-Web?
You can order an SEO audit with a comprehensive execution of tasks. We also offer the execution of individual types of work, if for some reason you need this type of cooperation. By choosing our team, you get the following benefits:
- Fast and professional execution of the whole range of works. Our team includes specialists of different directions, which makes it possible to carry out different types of works. The experience of each specialist in the field is from five years.
- Full compliance of the work performed, as well as the recommendations provided, with all modern requirements. We carefully monitor changes in the algorithms of search engines and take them into account when preparing the SEO audit report.
- Provision of quality services on a one-time or permanent basis. Compliance with agreed deadlines without risks of delays, as well as other problems. We value each client and value our professional reputation.
- Affordable prices for SEO audit even when servicing a large project. The cost of our services remains at an affordable level, and for each client we are ready to develop an individual cooperation scheme.
We pay special attention to the quality of the SEO audit. A thorough report based on the results obtained. Choose professionals and be confident in the result.