SEO at the development stage

For a successful launch of a website, it is important to pay attention to its optimization at the development stage. This will allow you to achieve noticeable results immediately after the launch of the resource and quickly bring it to the TOP of search results in Yandex and Google. SEO at the stage of website development includes a set of measures aimed at ensuring the optimal structure, technical parameters and content on it before the launch. This is what helps Google and Yandex search engines perceive it as attractive to users. Carrying out such work also helps reduce the costs of correcting errors made after the resource starts working. The absence of malfunctions in operation also helps to get to the TOP of search results faster.
To ensure such a result, programmers resort to the services of SEO specialists already at the stage of website development. In order not to look for individual professionals, you can contact Legion-Web. This is a close-knit team of like-minded people, uniting specialists of different profiles to ensure maximum efficiency of your website.

What does SEO promotion include at the website development stage?

SEO at the site development stage includes the execution of three main sets of works. They are performed by different specialists, but to achieve a high-quality result, maximum interaction between them is important. This is due to the need to form a hierarchy and structure of the resource, as well as to create a holistic product with high work efficiency.

Technical aspects

SEO promotion at the stage of website creation involves careful elaboration of technical aspects. In this case, our specialists carry out the following work:

• Creating a correct website structure, working out the hierarchy of sections, nesting of pages, etc.
• Setting up CHPU — human-readable URL addresses for all pages. This is important for search robots, as well as users who can understand the essence of the page by CHPU.
• Setting up robot.txt files and sitemap.xml.
• Selection of a CMS with sufficient SEO optimization capabilities for the needs of a specific site.
• Setting up a redirect if necessary.
• Speeding up page loading by optimizing images, code, and server requests.
• Developing the website’s adaptability for different devices, including smartphones.

These are basic works, which are later expanded to cover other features of the product’s functioning.

Content optimization

SEO optimization during website development also includes work with content. It is the content that will further define all key processes and ignoring the content component at this stage is dangerous and inappropriate. This is due to the fact that technical and other work directly depends on the planned content. This is due to the fact that SEO promotion at the stage of website development involves the following work:

• Collection of the semantic core – the main keywords that users will use when searching for what they need and that can lead to your site.
• Create detailed guidelines for creating text content, including headings, meta tags.
• Careful development of text content, including headings of different orders, page descriptions, etc., at least for basic pages, with subsequent filling of the rest.

The semantic core is an important element when developing the site structure. It provides an understanding of which sections are necessary for comfortable navigation, the hierarchy of the pages being created, etc. Without ready semantics, it is difficult to carry out SEO optimization at the site development stage without making further edits.

Analytics and development strategy

SEO at the stage of website development includes conducting analytical research, as well as planning a strategy for further actions aimed at resource development. This stage involves specialists performing the following types of work:

• Target audience analysis. Without a clear understanding of your target audience and their needs, creating an effectively functioning website will be problematic. It is important to understand what might interest your visitors and give them the opportunity to get it.
• Monitoring competitors. This allows you to understand their strengths and weaknesses. In this case, you can sort out effective techniques for yourself, as well as avoid mistakes in the process of developing your own website.
• Link strategy planning. It is important to work out the possibility of developing a link profile already at the SEO promotion stage during the website development stage. This is not only about internal linking, as an important factor in creating a positive user experience, but also about placing external links. Google pays more attention to this when ranking resources, but Yandex does not completely ignore such parameters.

Additionally, counters are installed, for example, Google Analytics, Yandex.Metrica and other necessary tools. Our specialists will also set up the required goals and events. Depending on the features of the site being created, these may be applications, clicks, adding products to the cart, etc.