Targeted advertising in social networks
Targeted advertising is advertising your products and services on social networks, tailored to an audience with specified parameters and interests.
Targeted advertising
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Need to increase sales
Social media targeting allows you to show ads to people who are most interested in your offer, which results in higher conversion rates, more sales, and higher profits.
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Improve brand awareness
You can advertise almost any products, offers, promotions and new items: targeted advertising will definitely attract the attention of potential customers to your company.
Targeted advertising
Targeted social media advertising is becoming an increasingly popular and effective way for businesses to reach and engage with their desired audiences. With the ability to target specific demographics and interests, social media advertising has opened up new opportunities for businesses to expand their reach and improve their ROI.
To make the most of targeted social media advertising, it’s important to have a clear understanding of your target audience and what types of content they’ll be interested in. This includes conducting market research and identifying key demographics and interests, as well as understanding what types of content have been successful in the past.
Results
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Audience
Reaching a highly specialized audience
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Campaign optimization
Measuring and optimizing campaign performance
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Target audience
Understanding your target audience
01
Audience
Reaching a highly specialized audience
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Campaign optimization
Measuring and optimizing campaign performance
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Target audience
Understanding your target audience
Targeted advertising
Targeted advertising will help you quickly get your first visitors even for a newly launched website. This is a type of advertising on the Internet that is shown to a specific audience taking into account their interests, behavioral factors, age, geolocation and a range of other factors.
When is targeted advertising necessary?
Professional targeting of advertising solves the following problems:
- Attracting new customers or subscribers. This is especially true in the early stages of working with your page or website, when getting organic traffic is insignificant.
- Launching new products or promotions. This way you can quickly show your product or advantageous offer to your target audience, increasing the likelihood of its purchase.
- The need to increase brand awareness. Targeted advertising is displayed in prominent places and attracts attention. This way, potential customers will constantly see your brand, which may ultimately prompt them to contact you.
- Returning customers. It is likely that some of your target audience has already visited your page or website, but did not perform the desired action. Re-display often encourages a return visit and the completion of the target action.
- The need to test hypotheses or analyze demand. In this case, an advertising campaign will help quickly obtain the necessary information for further analysis and preparation of relevant proposals.
Targeted advertising in social networks helps attract new subscribers to your pages. For websites, the best option would be to place advertisements in the relevant search engines.
What processes does targeted advertising include?
Targeted advertising services include the following work performed by our specialists:
- Target audience analysis to determine customer characteristics that are then used in the process of setting parameters. This is important to achieve the maximum result from using this tool.
- Selection of a platform and formats for advertising. The selection depends on the specifics of the promoted direction, as well as the tasks set.
- Development of advertising creatives, such as texts, banners, videos. Different formats are selected for different tasks that meet the requirements.
- Setting up advertising accounts to solve the tasks, choosing goals, targeting, and budgets for their implementation. The budget component is no less important for the implementation of the project.
- Launch and testing. Targeted advertising is always tested before full launch. This is necessary to analyze the effectiveness of the ads.
- Campaign optimization, which includes disabling ineffective ads and redistributing the available budget. The service provides careful monitoring of various factors, including budget use.
- Analysis of the results obtained and reporting. It is important to control all processes and adjust them in a timely manner. A detailed report allows you to track the results obtained.
Targeted advertising is an effective tool for promoting your product and services. However, to achieve a noticeable result, it is important to correctly configure all parameters.
Results of targeted advertising in numbers
Attracting new customers or subscribers to 70% thanks to company optimization 70%
Website conversion increased from 40% to 85% 85%
Brand awareness effectiveness increased from 55% to 75% 75%
Customer return to 80% 80%
The share of organic traffic has increased to 90% 90%
Company efficiency to 95% 95%
Cost of targeted advertising
Targeted advertising, the cost of which varies significantly depending on many factors, can become a serious tool for developing your business. The final price of services is determined by various parameters that are determined by the features of the product, target audience, etc.
When planning expenses for targeted advertising, the following factors are taken into account:
- Advertising budget for effective campaign operation. Costs can reach $300 per month or more.
- Level of competition in the niche. High competition increases the cost per click, and therefore the costs of the advertising campaign.
- Geography of impressions. Advertising services for large cities are usually more expensive than in small ones.
- The quality of the creative, as well as the landing page to which the traffic will be directed. This affects conversion rates and the cost of each lead.
- Payment for services of specialists.
Since we are not a studio, but a team of specialists, we offer loyal conditions. This allows you to reduce your costs by 10-30%, and sometimes even more, without losing the quality of the services received. Thus, targeted advertising will bring high efficiency without overpaying.
The main principles of our work
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Keywords that bring results
We analyze and select keywords that will provide the maximum return on investment (ROI). Your site will be visible where it matters to your business.
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Visibility of your site in search
We provide transparency in our decisions: from keyword selection to link management. Every action is aimed at growing your business.
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Transparency of processes
All work is done openly and honestly. You always know how the development is going and receive regular reports on the work done.
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People are the most important thing
We value teamwork and mutual understanding. A successful website is the result of cooperation between specialists and you as a customer.
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Achieving the perfect result
We strive for perfection in every project. Every detail is important to us so that your website becomes an effective tool for growth.
What effect does targeted advertising have?
Targeted advertising to an audience that matches the specifics of your business or line of business produces the following results:
- Increase in sales and number of incoming applications. Such a campaign is primarily aimed at a given group of users who may be interested in your offer. To determine such a target audience, a corresponding analysis is carried out at the initial stages of work.
- Increasing traffic to a website or social network page. This will not only allow you to maintain high positions during the advertising period, but will also help improve individual parameters that will allow you to be higher in search results in the future and receive organic traffic.
- Attracting subscribers and increasing user engagement. The bulk of new subscribers will meet your criteria, ensuring good interaction. Increased engagement helps improve your page’s rankings, as algorithms view this as a natural process of growing popularity. As a result, you get an additional increase in traffic due to subscribers who have already arrived without advertising.
- Increased brand awareness. Targeted advertising helps users see your product or service frequently. Even if they don’t click on the ad link, they will still see your mention from time to time. Often, after that, such an audience will choose you when they hesitate because they will remember your brand, which they have seen many times.
- Improving customer return or retargeting. Having previously interacted with your site, the client, having encountered advertising for your product or service again, is more likely to return to you. Thus, you get a client ready to perform a target action.
Targeted advertising, the price of which is usually quite reasonable, provides high efficiency if configured correctly.
Professional targeted advertising
Effective and efficient targeted advertising, which you can order from Legion-Web, provides noticeable results from the first day of full launch. By choosing us for cooperation, you get the following advantages:
- High speed of work execution due to the presence of specialists in various fields with experience of at least five years.
- High efficiency ensured by the use of modern solutions and the best customization options.
- Careful consideration of all important aspects to achieve the best result with minimal investment.
- Setting up targeted advertising for website pages or social networks – we can handle any task.
- Favorable terms of cooperation, as well as the possibility of forming individual offers. We will always find a solution that will suit all parties.
By contacting us, you can order targeted advertising for one separate product or use our services on a regular basis. We offer modern solutions that are perfect even for complex cases. Order targeted advertising from specialists and get fast and efficient work even for complex products.