Questions and answers
faq
Frequently asked questions
SEO is search engine optimization, which involves a set of activities necessary to increase the visibility of a website in search engine results. This includes technical optimization, working with content, and creating an effective link profile.
SEO helps to improve the website's position in search results. As a result, organic traffic coming directly from search engines increases. Accordingly, the resource's traffic increases, sales grow, and the number of applications increases.
The main stages of SEO promotion include website audit, selection and clustering of the semantic core, internal optimization, creation and placement of high-quality content, external optimization, and analysis of the achieved results.
Preliminary results will be noticeable after 3-6 months from the start of full-fledged work. However, to obtain significant results and traffic growth, 6-12 months will be required. The exact time frame depends on the features of the site and competition in the niche.
SEO provides long-term results and a stable flow of organic traffic, while advertising helps to obtain a quick but short-term result.
Internal optimization includes work directly related to the site. For example, developing the structure, placing content, working out technical aspects. External optimization is aimed at forming and expanding the link mass, working with the resource's reputation.
The efficiency of SEO promotion work is determined by various metrics. Particular attention is paid to the growth of organic traffic, improvement of positions in search results, growth of conversion rates, and reduction of bounce rates.
Local SEO promotion is aimed at improving the presence of a business in a specific region. Among the work of specialists are registration in Google My Business, posting data on Yandex.Directory, interaction with clients through reviews, etc.
You can promote a website on your own. However, this will require certain skills and abilities, as well as a significant amount of time. However, the effectiveness of such a process will still be lower than from contacting specialists.
Using prohibited optimization techniques and gray schemes in promotion can cause a ban from the search engine. This leads to a decrease in positions in search results or complete exclusion of the resource from it, depending on the severity of the violations.
Behavioral factors are metrics reflecting user interaction with a site, such as time spent on the site, page depth, and Behavioral factors include indicators that reflect the characteristics of user interaction with your resource. This includes time spent on the site, page view depth, bounce rates, etc.
Professionals never guarantee getting into the TOP-1 of search results. They know that the position is determined by many factors, including competition, search engine algorithms, which change periodically.
In order not to lose positions due to penalties from search engines, it is important to use only permitted (white) promotion methods. To do this, it is important to avoid spam, over-optimization and placing low-quality links.
Reviews have a significant impact on the level of user trust. It is worth actively working on reviews and interacting with customers, encouraging them to leave only honest and real reviews.
A link profile is a set of all the links that lead to your site. Using quality links has a positive effect on the authority of your resource and helps improve your search engine rankings.